Monday, June 1, 2009

Effective Advertising

Ask any marketing maven and they will tell you that any advertisement that sticks with the listener/viewer is an effective one. (Whether it sticks in a positive or negative way is another matter.)

For no reason at all, I just thought of a radio advertisement for the Yellow Pages from, oh, decades ago, give or take a century. Among other vignettes, a woman with an obvious sinus problem was heard to say, "I have a terrible cold." Man's voice: "Use the yellow pages and--" Woman's voice: "Couldn't I just try to find a tissue somewhere?" Cue the jingle singers: "Stick your nose in the book, don't you leap 'till you look, in the Yellow Pages."

See? Effective advertising. Not that I've ever used the yellow pages for a cold, mind you....


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